Subject to change : creating great products and services for an uncertain world /

"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and...

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Bibliographic Details

Corporate Author:	Adaptive Path
Other Authors:	Merholz, Peter
Format:	Book
Language:	English
Published:	Sebastopol, CA : O'Reilly Media, 2008.
Edition:	1st ed.
Subjects:	New products > Management. Product management. Consumers > Attitudes. Consumer behavior. Business planning.