Branding your business : promoting your business, attracting customers and standing out in the market place /

Bibliographic Details
Main Author:	Hammond, James, 1952-
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page Limited, [2008]
Series:	Sunday times business enterprise series.
Subjects:	Branding (Marketing) > Management. Consumer behavior. Brand name products > Psychological aspects. Senses and sensation. Communication in marketing.

West Campus Library: Stacks