Powerlines : words that sell brands, grip fans, and sometimes change history /
"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Bloomberg Press,
2008.
|
| Edition: | 1st ed. |
| Subjects: |
| Summary: | "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher. |
|---|---|
| Physical Description: | xviii, 251 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 231-243) and index. |
| ISBN: | 9781576603048 (alk. paper) 1576603040 (alk. paper) |