Powerlines : words that sell brands, grip fans, and sometimes change history /

"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.

Bibliographic Details

Main Author:	Cone, Steve, 1950-
Format:	Book
Language:	English
Published:	New York : Bloomberg Press, 2008.
Edition:	1st ed.
Subjects:	Slogans. Brand name products. Marketing. Advertising.