Predictably irrational : the hidden forces that shape our decisions /

This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, t...

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Bibliographic Details
Main Author: Ariely, Dan
Format: Book
Language:English
Published: New York, NY : Harper, [2008]
Edition:1st ed.
Subjects:
Online Access:Book web site
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by Ariely, Dan
Published 2009
Book