Predictably irrational : the hidden forces that shape our decisions /

This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, t...

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Bibliographic Details

Main Author:	Ariely, Dan
Format:	Book
Language:	English
Published:	New York, NY : Harper, [2008]
Edition:	1st ed.
Subjects:	Decision making. Economics > Psychological aspects. Consumer behavior. Thought and thinking. Reasoning. Consumers. Irrationaliteit. Besluitvorming. Entscheidungsfindung. Verbraucherverhalten.
Online Access:	Book web site Contributor biographical information Publisher description Inhaltsverzeichnis