Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /

Bibliographic Details
Main Author:	Poiesz, Theo
Other Authors:	Raaij, W. Fred van
Format:	Book
Language:	English
Published:	Cheltenham, UK ; Northampton, MA : Edward Elgar, [2007]
Subjects:	Marketing > Management. Marketing > Forecasting. Consumer behavior > Forecasting. Strategic planning.

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