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Differentiate or die : survival in our era of killer competition /

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Bibliographic Details
Main Author: Trout, Jack
Other Authors: Rivkin, Steve, 1947-
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2008]
Edition:2nd ed.
Subjects:
Advertising > Brand name products.
Brand name products.
Competition.
Description
Physical Description:x, 262 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 245-250) and index.
ISBN:9780470223390 (cloth)
0470223391 (cloth)