Differentiate or die : survival in our era of killer competition /

Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Rivkin, Steve, 1947-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2008]
Edition:	2nd ed.
Subjects:	Advertising > Brand name products. Brand name products. Competition.

West Campus Library: Stacks