Kellogg on advertising and media : the kellogg school of management /

Bibliographic Details
Corporate Author:	J.L. Kellogg Graduate School of Management
Other Authors:	Calder, Bobby J.
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2008]
Subjects:	Advertising media planning. Advertising.
Online Access:	Publisher description Table of contents only Contributor biographical information

West Campus Library: Stacks