Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations /

Bibliographic Details
Main Author:	Avraham, Eli
Other Authors:	Ketter, Eran
Format:	Book
Language:	English
Published:	Amsterdam : Butterworth Heinemann, [2008]
Edition:	1st ed.
Subjects:	Tourism > Marketing. Place marketing. Advertising media planning.

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