Flavor of the month : why smart people fall for fads /

Bibliographic Details
Main Author:	Best, Joel
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Berkeley : University of California Press, [2006]
Subjects:	Social institutions. Fads > Social aspects. Diffusion of innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online