Steal these ideas! : marketing secrets that will make you a star /
"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publis...
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| Format: | eBook |
| Language: | English |
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New York :
Bloomberg Press,
2005.
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| Edition: | 1st ed. |
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Three hidden ingredients in every winning marketing campaign
- In simple language : what is a brand? What makes it successful? How do you manage it?
- How to create a unique selling proposition
- Create, or hire, or beg, to build a memorable, distinctive personality for your business
- You have to be able to see it to read it
- Brochures kill trees : make the trees that die for you count
- Everlasting tag lines
- Think globally, act locally-- to a point
- Integration wins wars and the mind of the consumer
- Location, location, location : get the most from your media dollars
- No one ever bought anything from an English professor
- The three most important customer lessons you will ever learn
- The art of building effective loyalty programs
- Surprise! we're all getting older
- The big breakthrough idea : where does it come from?
- The web : hype and hope
- The power of public relations and sponsorships
- Politics and promotion
- In the spotlight
- Confucius and stardom
- How to make the most of your advertising agency
- The ten secrets you really need to steal
- Being all that we can be.