Steal these ideas! : marketing secrets that will make you a star /

"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publis...

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Bibliographic Details

Main Author:	Cone, Steve, 1950-
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	New York : Bloomberg Press, 2005.
Edition:	1st ed.
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book