Steal these ideas! : marketing secrets that will make you a star /
"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publis...
| Main Author: | Cone, Steve, 1950- |
|---|---|
| Corporate Author: | EBSCOhost |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Bloomberg Press,
2005.
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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