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Building buzz to beat the big boys : word-of-mouth marketing for small businesses /

Bibliographic Details
Main Author: O'Leary, Steve
Other Authors: Sheehan, Kim
Format: Book
Language:English
Published: Westport, Conn. : Praeger Publishers, 2008.
Subjects:
Word-of-mouth advertising.
Small business > Marketing.

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Call Number: HF5827.95 .O44 2008
 
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HF5827.95 .O44 2008 Available