Marketing communication policies /

Bibliographic Details

Main Author:	Busch, Rainer
Corporate Author:	SpringerLink (Online service)
Other Authors:	Seidenspinner, Margarete, Unger, Fritz
Format:	eBook
Language:	English
Published:	Berlin ; New York : Springer, [2007]
Subjects:	Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book