Positioning : how advertising shapes perception /

Uses ideas from advertising, psychology, and mass communication to explore methods marketers use to shape consumer perception.

Bibliographic Details
Corporate Author:	Learning Seed Company
Format:	Video DVD
Language:	English
Language Notes:	Closed-captioned. In English with optional English subtitles.
Published:	Lake Zurich, Ill. : Learning Seed, [2004]
Subjects:	Positioning (Advertising) Advertising. Consumer education. Educational films. Video recordings for the hearing impaired.

Remote Storage

Holdings details from Remote Storage
Call Number	Status	Get It
Call Number:		HF5827.2 P67 2004
Notes:		Videodisc is in DVD-R format and may not work in all DVD players.

HF5827.2 P67 2004	Available