Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding /

Bibliographic Details

Main Author:	Hatch, Mary Jo
Other Authors:	Schultz, Majken
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, [2008]
Edition:	1st ed.
Subjects:	Corporate image. Corporate culture. Branding (Marketing)
Online Access:	Publisher description Contributor biographical information