Brand engagement : how employees make or break brands /

Bibliographic Details
Main Author:	Buckingham, Ian P., 1967-
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008.
Subjects:	Brand name products. Organizational commitment. Employee motivation. Interpersonal communication.
Online Access:	Contributor biographical information Publisher description Table of contents only

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