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Global product : strategy, product lifecycle management and the billion customer question /

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Bibliographic Details
Main Author: Stark, John, 1948-
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Springer, [2007]
Series:Decision engineering.
Subjects:
Export marketing.
Product life cycle.
Product management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xiii, 215 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (page [209]) and index.
ISBN:1846289157
9781846289156
DOI:10.1007/978-1-84628-915-6