Global product : strategy, product lifecycle management and the billion customer question /

Bibliographic Details

Main Author:	Stark, John, 1948-
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Springer, [2007]
Series:	Decision engineering.
Subjects:	Export marketing. Product life cycle. Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book