APA (7th ed.) Citation

Stark, J. (2007). Global product: Strategy, product lifecycle management and the billion customer question. Springer. https://doi.org/10.1007/978-1-84628-915-6

Chicago Style (17th ed.) Citation

Stark, John. Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question. London: Springer, 2007. https://doi.org/10.1007/978-1-84628-915-6.

MLA (9th ed.) Citation

Stark, John. Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question. Springer, 2007. https://doi.org/10.1007/978-1-84628-915-6.