Cover Image

Customer lifetime value : reshaping the way we manage to maximize profits /

Bibliographic Details
Other Authors: Bejou, David, Keiningham, Timothy L., Aksoy, Lerzan
Format: Book
Language:English
Published: Binghamton, N.Y. : Best Business Books, [2006]
Subjects:
Relationship marketing.
Customer relations > Management.
Online Access:Table of contents only
Description
Item Description:"Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006."
Physical Description:144 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780789034359 (hard cover : alk. paper)
0789034352 (hard cover : alk. paper)
9780789034366 (soft cover : alk. paper)
0789034360 (soft cover : alk. paper)