Customer lifetime value : reshaping the way we manage to maximize profits /

Bibliographic Details
Other Authors:	Bejou, David, Keiningham, Timothy L., Aksoy, Lerzan
Format:	Book
Language:	English
Published:	Binghamton, N.Y. : Best Business Books, [2006]
Subjects:	Relationship marketing. Customer relations > Management.
Online Access:	Table of contents only

Table of contents only

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