APA (7th ed.) Citation

Bejou, D., Keiningham, T. L., & Aksoy, L. (2006). Customer lifetime value: Reshaping the way we manage to maximize profits. Best Business Books.

Chicago Style (17th ed.) Citation

Bejou, David, Timothy L. Keiningham, and Lerzan Aksoy. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits. Binghamton, N.Y.: Best Business Books, 2006.

MLA (9th ed.) Citation

Bejou, David, et al. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits. Best Business Books, 2006.