Capturing customer equity : moving from products to customers /

Bibliographic Details
Other Authors:	Bejou, David, Iyer, Gopalkrishnan R.
Format:	Book
Language:	English
Published:	Binghamton, N.Y. : Best Business Books, [2006]
Subjects:	Customer equity. Customer loyalty. Electronic commerce > Management. Customer relations > Management. Relationship marketing.
Online Access:	Table of contents

Description
Item Description:	"Co-published simultaneously as Journal of relationship marketing, volume 5, number 1, 2006."
Physical Description:	98 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0789033402 (soft cover : alk. paper) 9780789033406 (soft cover : alk. paper)