Capturing customer equity : moving from products to customers /

Bibliographic Details
Other Authors:	Bejou, David, Iyer, Gopalkrishnan R.
Format:	Book
Language:	English
Published:	Binghamton, N.Y. : Best Business Books, [2006]
Subjects:	Customer equity. Customer loyalty. Electronic commerce > Management. Customer relations > Management. Relationship marketing.
Online Access:	Table of contents

Table of contents

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