The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
[2008]
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| Subjects: | |
| Online Access: | Publisher description Table of contents only Contributor biographical information |
| Physical Description: | xv, 240 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 213-231) and index. |
| ISBN: | 9780470139097 (cloth) 0470139099 (cloth) |