The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing /

Bibliographic Details
Main Author:	Maxwell, Sarah, 1938-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2008]
Subjects:	Prices. Pricing.
Online Access:	Publisher description Table of contents only Contributor biographical information

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