The mind of the market : compassionate apes, competitive humans, and other tales from evolutionary economics /

In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutin...

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Bibliographic Details

Main Author:	Shermer, Michael
Format:	Book
Language:	English
Published:	New York : Times Books, 2008.
Edition:	1st ed.
Subjects:	Evolutionary economics. Economics > Psychological aspects.
Online Access:	Table of contents only Contributor biographical information Publisher description