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A master class in brand planning : the timeless works of Stephen King /

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Bibliographic Details
Main Author: King, Stephen, 1931-2006
Other Authors: Lannon, Judie, Baskin, Merry
Format: Book
Language:English
Published: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, [2007]
Subjects:
Branding (Marketing) > Management.
New products.
Brand name products.
Advertising > Management.
Marketing research.
Online Access:Contributor biographical information
Publisher description
Table of contents only
Description
Item Description:A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Physical Description:xliii, 351 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470517918 (cloth : alk. paper)
0470517913 (cloth : alk. paper)