A master class in brand planning : the timeless works of Stephen King /

Bibliographic Details
Main Author:	King, Stephen, 1931-2006
Other Authors:	Lannon, Judie, Baskin, Merry
Format:	Book
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, [2007]
Subjects:	Branding (Marketing) > Management. New products. Brand name products. Advertising > Management. Marketing research.
Online Access:	Contributor biographical information Publisher description Table of contents only

West Campus Library: Stacks