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Swoosh! Inside Nike : exclusive courtside seats to an all-star business story /

CNBC explores Nike's $16 billion empire, including sneaker design, the emergence of Nike as a social phenomenon, factory workers, social critics and celebrity endorsements.

Bibliographic Details
Corporate Author: CNBC (Television network)
Other Authors: Rovell, Darren, 1978-, Segelstein, James, Weitzner, Mitch, Switzen, Dan
Format: Video DVD
Language:English
Published: [United States] : CNBC, [2008]
Subjects:
Nike (Firm)
Sporting goods industry > United States.
Sport clothes industry > United States.

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