Swoosh! Inside Nike : exclusive courtside seats to an all-star business story /

CNBC explores Nike's $16 billion empire, including sneaker design, the emergence of Nike as a social phenomenon, factory workers, social critics and celebrity endorsements.

Bibliographic Details

Corporate Author:	CNBC (Television network)
Other Authors:	Rovell, Darren, 1978-, Segelstein, James, Weitzner, Mitch, Switzen, Dan
Format:	Video DVD
Language:	English
Published:	[United States] : CNBC, [2008]
Subjects:	Nike (Firm) Sporting goods industry > United States. Sport clothes industry > United States.