The rise of brands /

Bibliographic Details
Main Author:	Moor, Liz
Format:	Book
Language:	English
Published:	Oxford ; New York : Berg, 2007.
Subjects:	Branding (Marketing) Brand name products > History. Branding consultants. Intellectual property > Management. Marketing > Social aspects.
Online Access:	Contributor biographical information Publisher description Table of contents only

West Campus Library: Stacks