Persuasive messages : the process of influence /

Bibliographic Details
Main Author:	Benoit, William L.
Other Authors:	Benoit, Pamela J., 1954-
Format:	Book
Language:	English
Published:	Malden, MA ; Oxford : Blackwell Pub., 2008.
Subjects:	Persuasion (Rhetoric) Persuasion (Psychology) Social influence. Attitude change.
Online Access:	Contributor biographical information Publisher description Table of contents only

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