Neuromarketing : understanding the "buy button" in your customer's brain /

Bibliographic Details
Main Author:	Renvoisé, Patrick
Other Authors:	Morin, Christophe
Format:	Book
Language:	English
Published:	Nashville, Tenn. : T. Nelson, [2007]
Edition:	Rev. and updated.
Subjects:	Neuromarketing. Marketing > Psychological aspects. Consumers' preferences. Neuropsychology.
Online Access:	Publisher description

Publisher description

West Campus Library: Stacks