Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /

Bibliographic Details

Main Author:	Danesi, Marcel, 1946-
Format:	Book
Language:	English
Published:	Lanham : Rowman & Littlefield, [2008]
Subjects:	Advertising. Marketing. Consumer behavior. Brand name products. Signs and symbols.
Online Access:	Table of contents only