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The soul of the corporation : how to manage the identity of your company /

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Bibliographic Details
Main Author: Bouchikhi, Hamid
Other Authors: Kimberly, John R. (John Robert), 1942-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Wharton School Pub., [2008]
Subjects:
Corporate culture.
Corporate image.
Brand name products > Management.
Business names > Management.
Online Access:Table of contents only
Description
Physical Description:xxxviii, 208 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0131857266 (hardback : alk. paper)
9780131857261 (hardback : alk. paper)