The soul of the corporation : how to manage the identity of your company /

Bibliographic Details
Main Author:	Bouchikhi, Hamid
Other Authors:	Kimberly, John R. (John Robert), 1942-
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Wharton School Pub., [2008]
Subjects:	Corporate culture. Corporate image. Brand name products > Management. Business names > Management.
Online Access:	Table of contents only

Table of contents only

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