Microtrends : the small forces behind tomorrow's big changes /
Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms&quo...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Twelve,
2007.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Table of contents only Publisher description Contributor biographical information |
| Summary: | Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description. |
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| Physical Description: | xxi, 425 pages : illustrations, map ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 371-409) and index. |
| ISBN: | 9780446580960 0446580961 |