Strategic customer planning : how to develop and implement a strategic account plan /

Bibliographic Details
Main Author:	Melkman, Alan
Other Authors:	Simmonds, Kenneth
Format:	Book
Language:	English
Published:	London : Thorogood Publishing, [2006]
Edition:	2nd ed.
Series:	Thorogood professional insights.
Subjects:	Selling > Key accounts. Sales management. Marketing > Key accounts. Customer services.

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