The whole enchilada : Hispanic marketing 101 /

Bibliographic Details
Main Author:	Faura, Juan
Format:	Book
Language:	English
Published:	Ithaca, N.Y. : Paramount Marketing Pub., [2004]
Edition:	[Rev. ed.].
Subjects:	Hispanic American consumers. Marketing > Hispanic Americans. Selling > Hispanic Americans. Advertising > Hispanic Americans. Consommateurs américains d'origine latino-américaine. Marketing. Vente. Publicité.

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