Cover Image

Lifestyle market segmentation /

Bibliographic Details
Main Author: Cahill, Dennis J.
Format: Book
Language:English
Published: New York : Haworth Press, [2006]
Series:Haworth series in segmented, targeted, and customized marketing.
Subjects:
Market segmentation.
Consumers' preferences.
Consumer behavior.
Lifestyles.
Marktsegmentatie.
Leefwijze.
Online Access:Table of contents only
Table of Contents:
  • Nonlifestyle issues
  • Segmentation theory
  • Nonlifestyle segmentation
  • Lifestyle issues--prizm, lov, and vals
  • Lifestyle considerations
  • Prizm
  • Psychographics
  • Vals and list of values
  • Psychographics again
  • Lifestyle targets
  • The mature market
  • Teens and tweens
  • Ethnic marketing and marketing to the disabled
  • Applications
  • Applying autobiographical memory to advertising
  • The tribes: a new psychographic scheme
  • Single-family houses
  • Used cars
  • Food
  • Health care
  • Other considerations and decision-making overlays
  • Myers-briggs type indicator
  • Family considerations
  • Cases and thoughts.