Lifestyle market segmentation /

Bibliographic Details

Main Author:	Cahill, Dennis J.
Format:	Book
Language:	English
Published:	New York : Haworth Press, [2006]
Series:	Haworth series in segmented, targeted, and customized marketing.
Subjects:	Market segmentation. Consumers' preferences. Consumer behavior. Lifestyles. Marktsegmentatie. Leefwijze.
Online Access:	Table of contents only