Cover Image

Lifestyle market segmentation /

Bibliographic Details
Main Author: Cahill, Dennis J.
Format: Book
Language:English
Published: New York : Haworth Press, [2006]
Series:Haworth series in segmented, targeted, and customized marketing.
Subjects:
Market segmentation.
Consumers' preferences.
Consumer behavior.
Lifestyles.
Marktsegmentatie.
Leefwijze.
Online Access:Table of contents only
Description
Physical Description:xiii, 184 pages : illustrations ; 21 cm.
Bibliography:Includes bibliographical references (pages 171-181) and index.
ISBN:0789028689 (hard : alk. paper)
9780789028686 (hard : alk. paper)
0789028697 (soft : alk. paper)
9780789028693 (soft : alk. paper)