Marketing engineering : computer-assisted marketing analysis and planning /

Bibliographic Details
Main Author:	Lilien, Gary L., 1946-
Other Authors:	Rangaswamy, Arvind
Format:	Book
Language:	English
Published:	Victoria, B.C. : Trafford, 2004.
Edition:	Rev. 2nd ed.
Subjects:	Marketing > Data processing. Marketing > Decision making > Mathematical models. Marketing > Decision making > Data processing.

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