Principles of marketing engineering /

Bibliographic Details
Main Author:	Lilien, Gary L., 1946-
Corporate Author:	Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets
Other Authors:	Rangaswamy, Arvind, De Bruyn, Arnaud
Format:	Book
Language:	English
Published:	[Victoria, B.C.] : Trafford Publising, [2007]
Subjects:	Marketing > Data processing. Marketing > Decision making > Mathematical models. Marketing > Decision making > Data processing.

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