Marketing strategy and management /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Baskingstoke, Hampshire ; New York :
Palgrave Macmillan,
2007.
|
| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only |
| Physical Description: | xxviii, 577 pages : illustrations ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781403986276 (pbk.) 1403986274 (pbk.) |